Monday, 29 August 2016

Content Marketing And Your Magneto Online Store

The term content marketing seems to be popping up everywhere these days. But what does it really mean? How can it help grow your Magneto online store? What is the best way to get started? In this post we will answer these 3 questions and help you engage your customers and grow your business.

What Is Content Marketing?

Content marketing is marketing to your customers by creating and sharing media and content to gain customers and brand loyalty.
What Exactly Is Content?

Content can be comprised of blog posts, guest articles and informative ads. It can also take the shape of educational material, such as webinars, eBooks and online courses. 

Other media can also be part of content marketing. YouTube videos, PowerPoint or Keynote Slide Presentations and Podcasts are great examples of engaging content that your customers can enjoy. Your Brisbane eCommerce websites can be made to host videos for your clients. Our engineers would be happy to speak with you if you have questions about integrating this feature.
Valuable Content Is Sharable Content  :  There is a method to the madness of content marketing. First, let’s talk about SEO otherwise known as Search Engine Optimisation.   

SEO helps your Magneto online store get found by search engines and makes it easier for your customers. When you have had your store created by our Brisbane agency specialising in Magneto ecommerce, you can be sure we have optimized your store as our developers are SEO experts. 

However, in some situations there is still more work to be done in terms of getting the word out about your products. Let’s say you have created a brand new product called “XYZ”.  SEO can help you rank for certain keywords, however if you have created a brand new product with a name that has never been used before, then people are not going to be searching for it. In this scenario, while SEO is still very important you also need to get your new product in front of people and make them aware of the benefits. 

Shareable content that links back to your store, is a fantastic way to get this done.
How Content Marketing Can Grow Your Magneto Store  :  If your customers can engage and interact with your business, they are more likely to follow your sales and provide customer loyalty.  By giving them something to consume, if it is informative and entertaining you will get just that.  

YouTube videos are an easy option. If your Magneto online store sells a physical product, creating tutorials or “how to” videos on the products best uses could increase sales by answering the questions a customer may have had holding them back from pressing that purchase button.
Quick Content Marketing Start  :To start quickly, consider using photos. Pinterest and Instagram are free, offer customer engagement and a platform to show off your stores goods! Be sure to respond to all comments when using social media, such as Instagram. When brands reach out to speak with customers, it feels authentic and lets the customer know they can expect to be well taken care of should they choose to shop with you. 

We can make your site easy to navigate and help encourage customers to keep clicking. Our SEO experts can assist with any questions or concerns you have and we also can work with you on email marketing.  Contact Alinga ecommerce, we specialise in Brisbane e-commerce websites offer Magneto ecommerce consultancy services with a free initial assessment.

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